Songwriter Diane Warren painted a picture of a publicist who was determined to get whatever she wanted no matter what. She described a situation when Ronni wanted a photo taken of Diane with some other celebrities in the photograph. Diane reported, “(Chasen) goes, ‘I don’t care what I have to do--I’m getting that picture,’ That was Ronni. She had something she wanted to do and she got that picture. She’d tell you what to do, and people listened to her.”
At Ronni’s funeral service, her relentless, turbocharged drive was mentioned by many. Those giving the eulogy each described Chasen’s forceful personality. Ronni’s close friend Vivian Mayer-Siskind’s comment about Ronni spoke volumes about Ronni when she stated, “Ronni came to me last night and was pissed as hell. ‘Now you get me a free Armani suit.’”
Perhaps the most compelling insight into Chasen’s personality came from producer Irwin Winkler of Rocky fame. He told the Los Angeles Times that when his 2004 film De-Lovely was not nominated for a Golden Globe, Chasen “was furious. She screamed and yelled at (members of) the Hollywood Foreign Press,” the group that puts on the annual awards show.
While Ronni may have been nice to her friends, colleagues, studio executives, and A-list celebrity clients who paid her large amounts of money, how did she treat others? When someone yells and screams at others, like producer Irwin Winkler reported Ronni did because her client didn’t get nominated for an award, it makes you wonder.