One unintended consequence of the O.J. Simpson double murder trial was the spotlight on clothes, fashion, and what worked in front of a jury. Not only was the defendant's choice of clothing important, but with the televising of the trial, the lawyers' dress became significant as well. As People Magazine reported in its September 19, 1994 issue: “Not since L.A. Law have so many sharp dressers filled a televised courtroom. But this time it's real life.”
Attorneys spend much of their time advising their clients how to act, how to behave, and what to wear in court. But now lawyers must pay attention to their appearance, as well. “Let's face it, human nature being what it is, when we pay attention to looks, looks matter,'' says Susan Powell, a licensed clinical psychologist and principal with New York-based jury consultants Strategic Litigation Research. “And an attorney who doesn't look right is an attorney who will not have the confidence of his client . . . or, possibly, a jury.''